Who we are, and what we do

We are pioneers:

Scent Marketing Inc. was one of the first scent marketing companies to enter the business. The late Harald Vogt our founder helped to form the scent marketing industry…Harald’s passion lead him to create the industries trade organization Scent Marketing Institute and ScentWorld, the industry’s trade show and market place…We continue Harald’s legacy with our highly trained and dedicated team under the leadership of Caroline (wife of late founder), a 20 year beauty industry executive and luxury marketing veteran having served at Estee Lauder, Chanel, Prada, Lancôme and Clarins throughout her esteemed beauty career.

We are dedicated to utilizing scent innovation to enhance brands and businesses
We provide innovative scent solutions aligned with brand message
We provide full service scent consultation, equipment solutions, installation & maintenance
We help boost sales, encourage brand loyaly, and improve brand recall
Overall we help to create a long-lasting emotional connection through the power of scent
Sight 50%
Scent 65%

Did you know: Human beings can recall scent with a 65% accuracy after a year yet our recall of images is far lower at around 50% after only 3 months. (source: Brand Sense, Martin Lindstrom)

The facts about Scent Marketing…Scent is a powerful business building tool. Recent surveys rated the sense of smell as one if the most powerful influencing factors for making critical buying decisions.

It’s all in your mind?

It’s all in your mind?

Scent is the only one of the five senses that goes directly to our limbic system, which is the emotion and memory center of the brain thereby stimulating an immediate and long-term emotional connection…The nose is believed to affect 75% of our daily emotions. With scent branding your brand will be soon become unforgettable.

A Scent Symphony

A Scent Symphony

It takes an experienced scent marketer to be able to understand your brand values and translate them into a scent symphony with just the right balance of note to be played perfectly on the right scent diffusion equipment. Scent Marketing Inc. has spent the time and possesses the knowledge  to take your brand successfully into the world of scent and sensory marketing.

Art or science?

Art or science?

Scent Marketing is truly an art and a science. When art and science join the power of scent to influence your brand in the eyes of the beholder is undeniable. Your brand vision, mission, voice, color and sound can all be translated into scent to reinforce your message.