Who we are, and what we do
We are pioneers:
Scent Marketing Inc. was one of the first scent marketing companies to enter the business. The late Harald Vogt our founder helped to form the scent marketing industry…Harald’s passion lead him to create the industries trade organization Scent Marketing Institute and ScentWorld, the industry’s trade show and market place…We continue Harald’s legacy with our highly trained and dedicated team under the leadership of Caroline (wife of late founder), a 20 year beauty industry executive and luxury marketing veteran having served at Estee Lauder, Chanel, Prada, Lancôme and Clarins throughout her esteemed beauty career.
We are dedicated to utilizing scent innovation to enhance brands and businesses
We provide innovative scent solutions aligned with brand message
We provide full service scent consultation, equipment solutions, installation & maintenance
We help boost sales, encourage brand loyaly, and improve brand recall
Overall we help to create a long-lasting emotional connection through the power of scent
Did you know: Human beings can recall scent with a 65% accuracy after a year yet our recall of images is far lower at around 50% after only 3 months. (source: Brand Sense, Martin Lindstrom)
The facts about Scent Marketing…Scent is a powerful business building tool. Recent surveys rated the sense of smell as one if the most powerful influencing factors for making critical buying decisions.