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Home / Our Beliefs

Our Beliefs

We believe in the power of scent to influence your business and life. As a full-service Scent and Sensory Marketing company, we create exclusive signature fragrances and also have a rich library of curated scents. We service a variety of business and environments and deliver immersive sensory experiences whether it be for your business or your home.

All of our scents are carefully crafted to created the exact experience you seek to influence your business and life.

Aromacology in Action

Scent Marketing INC. is an expert in Aromacology which recognizes the power of scent to influence emotions and behaviors that can positively impact our business and life. Scent specifically designed to align with a brand’s values has been proven to:

enhance brand identity

increase a product’s value proposition

extend a stay

prolong a visit

enhance brand identity

create lasting memories

augment client loyalty

Research Proves the Power of Scent Marketing

Scent Library

Studies show scent provides an enhancement of brand perception

Four hundred consumers surveyed after shopping in a Nike store reported that a "pleasant ambient scent" improved their evaluation not only of the store and its products but the likelihood they would shop there again, according to research conducted by the International Journal of Marketing Studies.

Studies show scent provides a competitive advantage

Parsons (2009) demonstrated how through the active use of associated scents, an otherwise naturally odorless store could enhance shopper behavior and gain a competitive advantage (Schifferstein and Blok, 2002).”

Scent Library
Scent Library

Studies show ambient scent raises product value perception

According to a 2003 study conducted by Lindstrom and Kotler, 84% of customers were more likely to purchase a pair of shoes (or at least like them better) when they were on display in a scented room. That very same study revealed that many of the participants admitted they would be willing to pay 10-15% more for a scented product. Another study indicated that the introduction of a sweet citrus aroma in a retail setting nearly doubled the average total purchases from $55 to $90 per customer!

Studies show that scent influences overall mood

Whether you work from home or the office or you are an entrepreneur managing a startup, or a corporate executive with thousands of employees, you know that happy personnel translates into productivity and according to the Harvard Business Review, 31% more so, as well as 37% higher sales and 31% higher creativity.

Scent Library
Scent Library

Scent in the work place influences mood, alertness and productivity.

Some of the best scents for affecting workshop performances are:
strong, woodsy rosemary, which is known to lower stress levels;
lemon which energizes and relieves tension, anxiety and anger in the workplace;
lavender with its calming properties;
cinnamon, which is mood-altering and an aid to productivity.
It also is known to improve focus and attention to detail. Jasmine is subtly sweet and revitalizing, as is peppermint, which stimulates alertness and mental clarity.