The Power of Scent Marketing
Scent specifically designed to align with a brand’s values has been proven to:
Enhance brand identity, increase a product’s value proposition,
extend a stay, prolong a visit, enhance brand identity,
create lasting memories & augment client loyalty.
MITSloan May 03, 2021Business Scents article
Business Scents: The Rise of Digital Olfaction
Scent influences overall moodHarvard Business Review study 4-2018
According to the Harvard Business Review, 31% more so, as well as 37% higher sales and 31% higher creativity.
The Smell of SuccessJani King 1-12-2022
What is ambient scent marketing?
Scent provides an enhancement of brand perception
The International Journal of Marketing Journal
400 guests, after shopping in a Nike store reported that a "pleasant ambient scent" improved their evaluation not only of the store and its products but the likelihood they would shop there again.
Scent provides a competitive advantage
Parsons study: 2009
Demonstrated how through the active use of associated scents, an otherwise naturally odorless store could enhance shopper behavior and gain a competitive advantage (Schifferstein and Blok, 2002).”
Ambient scent raises product value perception
Lindstrom and Kotler study (2003)
84% of customers were more likely to purchase a pair of shoes (or at least like them better) when they were on display in a scented room. That very same study revealed that many of the participants admitted they would be willing to pay 10-15% more for a scented product. Another study indicated that the introduction of a sweet citrus aroma in a retail setting nearly doubled the average total purchases from $55 to $90 per customer!