The Power of Scent Marketing

Scent specifically designed to align with a brand’s values has been proven to:
Enhance brand identity, increase a product’s value proposition,
extend a stay, prolong a visit, enhance brand identity,
create lasting memories & augment client loyalty.

  • Business Scents: The rise of digital Olfaction

    MITSloan May 03, 2021

    Business Scents: The Rise of Digital Olfaction

    Business Scents article 
  • Harvard Business Review: Inside the invisible but influential world of scent branding

    Scent influences overall mood

    According to the Harvard Business Review, 31% more so, as well as 37% higher sales and 31% higher creativity.

    Harvard Business Review study 4-2018 
  • Jani King: The Smell of success: what is Ambient Scent Marketing?

    The Smell of Success

    What is ambient scent marketing?

    Jani King 1-12-2022 
  • Scent provides an enhancement of brand perception

    The International Journal of Marketing Journal

    400 guests, after shopping in a Nike store reported that a "pleasant ambient scent" improved their evaluation not only of the store and its products but the likelihood they would shop there again.

  • Scent provides a competitive advantage

    Parsons study: 2009

    Demonstrated how through the active use of associated scents, an otherwise naturally odorless store could enhance shopper behavior and gain a competitive advantage (Schifferstein and Blok, 2002).”

  • Ambient scent raises product value perception

    Lindstrom and Kotler study (2003)

    84% of customers were more likely to purchase a pair of shoes (or at least like them better) when they were on display in a scented room. That very same study revealed that many of the participants admitted they would be willing to pay 10-15% more for a scented product. Another study indicated that the introduction of a sweet citrus aroma in a retail setting nearly doubled the average total purchases from $55 to $90 per customer!