"You don't see it, you don't hear it, you just smell it, it is the invisible influencing power." 

Scent Marketing Inc CEO Caroline Fabrigas

Caroline Fabrigas is the CEO of Scent Marketing Inc. A native of the U.K., Fabrigas arrived in the USA in 1980 to enter the field of beauty, and over the years rose through the ranks of the beauty industry holding key positions with some of the world’s top beauty brands in the world. 

Caroline Fabrigas
CEO, Scent Marketing Inc
& ScentFluence
LinkedIn @CarolineFabrigas

A Love Story

In 2010, Caroline inherited Scent Marketing Inc. when her beloved husband of 15 years, Harald H. Vogt, suddenly passed away. Harald was a well-known and respected advocate, educator and pioneer in the field of Scent Marketing.

A Legacy

A native of the U.K., Fabrigas arrived in the USA in 1980 to enter the field of beauty, and over the years rose through the ranks of the beauty industry holding key positions with some of the world’s top beauty brands in the world. Upon Harald’s passing, Caroline combined her 20-year luxury marketing background with Harald’s vision. Over the years, Scent Marketing Inc. has grown from an indie start-up company to become a passionate provider of all things related to the influencing power of scent for business and life.